Al Arabiya, Morning show

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MYREZE have been given the task of rebranding the morning show on Al Arabiya, one of the largest broadcast companies in the Middle East. This is not the first time Myreze cooperate with TV-companies in Dubai. When Fadi Radi showed MBC what the Myreze team had accomplished with the 360 degree technique on behalf of customers like TV2, on their Sommertid program, as well as the mobile operator Chess, the choice fell on the Bergen-based company. The goal for this opener was to spark the interest of early birds of the Middle East in a chirpy, dynamic and inspiring way.

Myreze went to Dubai, prepared for their hottest shoot yet. As part of the kit they had two self-produced radio controlled cars with camera mounts, a drone, a Range Rover with an eight meter camera crans, and a crew of ten. The conditions were scorching. Ramadan coincided with the shoot, and the team was challence with actors who were fasting, not able to drink or eat during the daytime.

Creative Director: Björn Myreze
Director: Martin Lavik Nygaard
Producer: Eirik Odden
Cast: Patrick Cedrell
DOP: Karim Saad
Art Director: Preben Wergeland Christensen
Post Producer: Bendikt Martin Myklebust
Head of 3D: Remi Vaage
3D Artist: Jo Christian Figenschou
Music: LYDAR

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Skills

Art Direction, Branding, Broadcast, Motion graphics, Opening sequence

Client

Al Arabiya / Middle East Broadcasting Center